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, and Infrastructure as a Service (IaaS) – e.g. Microsoft 365, Platform as a Service (PaaS) – e.g. There are three main categories of cloud computing services: Software as a Service (SaaS) – e.g.
Cloud computing allows organizations of all sizes to scale and manage their networking and storage needs on a pay-as-you-go basis.
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Mobile devices became the primary driver of Internet traffic, forcing wireless carriers to invest heavily in technology and bandwidth to increase connection speed and drive usage.īetween March 2006 and November 2011, Amazon (AWS), Microsoft (Azure) and Google (Computing Engine) launched their cloud computing services.
The power, convenience, and productivity that it delivered made the iPhone – or similar smartphone device – ALMOST as essential to the American consumer as air, food, and water. It allowed consumers to do “everything from anywhere” on their mobile device, such as: making and receiving calls and texts, taking pictures, downloading music, searching the Internet, playing games, and even streaming movies. The iPhone was a first-of-its kind touchscreen device that combined a phone, audio playback, camera, and a computer into one. It’s hard to remember life without the Apple iPhone, which launched in 2007.
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The two reasons that motivated customers to register were a) to activate a warranty or b) to receive product updates and recall notifications.įigure 1 – Reported Registration Rates by Age Group Three Technologies that Changed the Face of Product Registration 1. Even with the rise of the Internet and online registration approaches, completion rates remained low.Īs recently as five years ago, a University of Michigan Transportation Research Institute study reported that 45% of consumers “seldom” or “never” registered their products, with that number rising to 62% for consumers under the age of 30. Nineteen times out of twenty, registration cards were thrown away by customers, never filled out or returned.
Twenty years ago, most manufacturers included registration cards in product boxes, alongside warranty information and instructions for use.
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Product registration began as a manual and cumbersome process. In Part 2 of this series, we will share our perspective on “The Future of Product Registration – What’s Next?” We will highlight technologies that are becoming mainstream today like image recognition, voice recognition and biometrics and share examples of how businesses are utilizing those technologies today in retail, entertainment, influencer marketing and law enforcement.
In Part 1 of this 2-part series, we will discuss three key technology advances – mobile broadband, cloud-based computing and artificial intelligence – and how each one has contributed to the new paradigm of an automated, personalized, mobile-first product registration. The primary driver of change has been the introduction of innovative technologies that enhance customer engagement and expectations around how manufacturers should treat the registration event. Product registration has changed dramatically over the past two decades and is poised to evolve even further.
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